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2013 In Review

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Another year of blog posts.

2013 Blog Posts Review

Another year, another collection of how-to articles from the ZUZA Marketer’s Blog. As we close out this exciting year, we’d like to give you a recap of all the ground we’ve covered together in 2013.

Get a digest of all the info-packed blog posts from 2013, with links to all of them, in the final ZUZA Marketer’s Blog post of 2013.

 

2013 Posts:

  • February 4, 2013: Lead Nurturing Revisited – why it matters, what it looks like.

  • February 11, 2013: Is Cold Calling Dead? – some say yes, some say no. We say it depends.

  • February 25, 2013: Lead Nurturing Steps – an overview of how to set up your essential program.

  • March 4, 2013: Define Your Lead Funnel – how to categorize your leads at their various stages of the buying cycle so you can market and sell to them appropriately.

  • March 13, 2013: Content Mapping – offering your leads and prospects useful content that caters to their interests and needs at their various stages of the buying cycle.

  • March 26, 2013: Lead Scoring – assessing the sales readiness of your leads and prospects based on their demographic profile and their level of engagement with your company.

  • April 11, 2013: Drip Marketing Workflow – setting up your automated program of marketing communications, triggered by the actions of leads and prospects, that address their interests and needs and helps advance leads through the funnel.

  • April 25, 2013: Lead Nurturing ROI Metrics – now that you’ve implemented your program, here’s how to you measure its effectiveness.

  • June 10, 2013: Collateral Obsolescence – how to assess the numerous significant costs of obsolete collateral, and how to eliminate those costs with a marketing asset management program.

  • June 18, 2013: Marketing Automation: Beyond The Hype – despite all the claims of how easy and powerful marketing automation is, it isn’t simply a set-it-and-forget-it technology or methodology. It requires knowledge, discipline and resources to make it work well. Here’s the straight scoop.

  • June 28, 2013: Marketers Vs. Consumers – marketers still love the “spray and pray” approach of blasting out generic marketing messages. But consumers want communications tailored to them individually. Where’s the disconnect?

  • July 12, 2013: Big Data! – The more personalized your marketing communications, the more you can appeal to every individual consumer in your target market. “Big Data” helps you do this. Here’s how.

  • July 19, 2013: Managing Assets for Marketing – You’ve got lots of marketing images, documents, and collateral pieces. What’s the best technology for managing them all? DAM? or MAM? This post explains both and helps you decide.

  • July 26, 2013: Dead Marketing Channels – The death of radio. The death of cable TV. The death of print. The death of direct mail. The death of email. The media is awash in stories of the death of all kinds of marketing media that are still essential today. Don’t believe the rumors. Here’s the truth.

  • August 9, 2013: Rethinking Rebranding – Yahoo! recently underwent a rebrand, teasing it to the world with 30 days of different logo concepts before releasing the final new logo. But when is it really time to rebrand your company? Why and how should you do it?

  • August 16, 2013: Brand Touch Points – your company’s brand is the aggregate of every experience users have ever had with your company. It must be consistent and awesome at every touch point. What are all of the touch points you need to monitor? This infographic shows you.

  • August 23, 2013: Brand From Within – you can’t have a strong, credible brand if you don’t have a healthy company culture to support it. This posts looks at the elements of a great culture and how it directly affects your brand.  

  • September 6, 2013: Yahoo!’s New Logo – after teasing the world with 30 days of logo concepts, Yahoo! launched its new logo with much fanfare. And just how well does this new logo fare? Let’s have a look.  

  • October 14, 2013: Good Website Design – too many websites are either either ugly, hard to navigate, or both. Your company deserves a website that’s visually attractive and makes it easy to find exactly what someone is looking for in one-click or less. Here are the basic dos and don’ts.  

  • October 25, 2013: Vision, Mission, Values – these are the cornerstones of your company’s culture. This post explains what they are, how to create them and why they’re so important to the success of your company.  

  • November 8, 2013: Better Content Marketing – we’ve reached the saturation point of content marketing. There’s too much of it, much of it is duplicated, and consumers are tuning out. Here’s how to regain their attention – with truly great content.  

  • November 21, 2013: Content: SEO or Brand – should you produce content to improve your SEO, or to improve your brand? Which is most important? Is it an “either/or” proposition? Find out in this blog post.  

  • December 5, 2013: Product Vs. Brand – which wins? Having the best product, or having the best brand? We reveal the truth!

We hope you’ve enjoyed the posts from the past year. We’d love to get your feedback and hear of your own experiences with these topics. Please leave comments or contact us directly at care@zuzamam.com.
 

Next

What’s next? 2014 of course! It will be a year of accelerated advancement of social media, mobile platforms, apps, sales and marketing automation, and personalization. One thing you can count on: we’ll continue to cover it for you here in the ZUZA Marketer’s Blog.

Here’s to the Marketing Champion in all of us. See you in 2014. Happy New Year!

    

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