Gain Brand Control with Marketing Asset Management.
The larger and more widely dispersed your local-level sales and marketing organization is, the higher the potential for local staff to create or modify marketing materials themselves – without carefully adhering to your company’s brand standards MAM solves this by allowing you to fully protect your brand while allowing staff at the local level to easily customize materials for their customers. DOWNLOAD »
Customize Your Collateral For Diverse Markets
with Marketing Asset Management.
Today’s empowered consumers require personally relevant marketing communications. We need to speak directly to them, showing that we understand the world they live in, their individual needs and their individual desires. Marketing Asset Management (MAM) technology enables you to easily and quickly customize collateral to any number of distinct target markets. DOWNLOAD »
By The Numbers: Boost your ROI with Marketing Asset Management
So you’ve started hearing more and more about Marketing Asset Management, or “MAM,” as a way to boost your marketing ROI. You’re intrigued, and looking to understand how to quantify ROI more tangibly for your organization.Let’s look at how MAM will boost your marketing team’s productivity while producing significant cost savings. DOWNLOAD »
Easily scale your marketing campaigns infinitely with Marketing Asset Management
As a marketer, you get constant requests to provide marketing and sales promotional materials to your distributed sales and marketing organization. MAM gives your team the ability to quickly deliver localized marketing assets to any size team with practically no effort. This paper shows you how. DOWNLOAD »
Buyer Personas: Make your marketing communications personally relevant to every customer.
Today’s buyers are a lot different from the buyers of previous decades. With the power of the Internet on their side, they’ve grown accustomed to controlling the way they receive information and marketing messages. To appeal to them, we must switch from a homogenous, mass-marketing approach to a personal approach that speaks directly to each individual buyer. A good way to learn how to better communicate with your customers is to use Buyer Personas. This paper provides an introduction to using this important marketing tool. DOWNLOAD »