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Author Archives: ZUZA MAM

Don’t Forget Print

  Lead nurturing. Content marketing. Marketing automation. Inbound marketing. Social media. One-to-one marketing. Cross channel marketing. Mobile engagement. These are just a few of the terms we’re being bombarded with in marketing blogs and in pitches from the latest marketing software platforms. It’s enough to make your head swim. And, from all the talk, it Read More »







Lead Nurturing: what is it, really?

  Lead Nurturing explained: It’s a term that has become a daily phrase in the marketer’s lexicon. In fact, we use it so much, it may be in danger of becoming a generic catch-all for anything to do with getting buyers from start to purchase. But lead nurturing, a.k.a. drip marketing, and it’s various components, Read More »




Inbound Marketing or Outbound Marketing?

  The great debate: should you switch from outbound marketing to inbound marketing? Over the past few years, “Inbound Marketing” had become more or less a household term among modern marketers, taking its place as the “successor” to outbound marketing. The term was coined by one of the pioneers and now front runners of the marketing Read More »




Outsource nurturing?

  Why it may pay to outsource your marketing automation for lead nurturing. Much has been made of the promise of marketing automation technology to enable a modern marketing miracle – automating complex lead nurturing campaigns that will: market to an unlimited number of prospects tailor your marketing communications to give buyers the information and Read More »













Be Brave With Your Brand

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Having been through the logo concept and design process numerous times, I can tell you that it is almost always fraught with passion, fear and trepidation. It can feel like the logo you choose is the most important decision you’ll ever make with your brand – and that it Read More »




Make “Wild” Videos

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More »