Author Archives: ZUZA | Marketing Asset Management

Trade Shows Still Matter.

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Trade show attendance is declining. It has been for years. This is a common lament by those of us who cut our teeth working trade shows in the 1990s. Those were the days when trade shows were packed! The aisles were congested, presentations, music, videos and exciting Read More »

Video Content Marketing

By Ron Marcus, ZUZA Marketing Cheerleader Video. It’s arguably the most impactful medium. Done well, it engages, entertains, informs and captivates. The success of YouTube speaks for itself. The term “viral video” is itself a viral term. Savvy marketers get this, and the best are doing really great video content marketing to gain prospects and Read More »