Lead nurturing is the “time-release” process that gently touches prospective buyers with offers of content that is relevant to their needs. This content motivates them to trust your company as an advisor, paving the way for them to comfortably engage with your sales team. This is how your customers want to be marketed to today.
This comprehensive, easy-to-use handbook will show you the essential steps involved in designing, launching and maintaining your successful lead nurturing program. Get your copy now, absolutely free, courtesy of ZUZA.
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