Don’t Forget Print

  Lead nurturing. Content marketing. Marketing automation. Inbound marketing. Social media. One-to-one marketing. Cross channel marketing. Mobile engagement. These are just a few of the terms we’re being bombarded with in marketing blogs and in pitches from the latest marketing software platforms. It’s enough to make your head swim. And, from all the talk, it Read More »

B2B Video Sells

  Why you need B2B video for content marketing & lead nurturing In this installment of the ZUZA Marketer’s Blog, we’re going to talk about the effectiveness of video for B2B content marketing and lead nurturing, and how it’s much easier than you might think to start creating your own videos for marketing, even without Read More »

Lead Nurturing: what is it, really?

  Lead Nurturing explained: It’s a term that has become a daily phrase in the marketer’s lexicon. In fact, we use it so much, it may be in danger of becoming a generic catch-all for anything to do with getting buyers from start to purchase. But lead nurturing, a.k.a. drip marketing, and it’s various components, Read More »

Inbound Marketing or Outbound Marketing?

  The great debate: should you switch from outbound marketing to inbound marketing? Over the past few years, “Inbound Marketing” had become more or less a household term among modern marketers, taking its place as the “successor” to outbound marketing. The term was coined by one of the pioneers and now front runners of the marketing Read More »

Outsource nurturing?

  Why it may pay to outsource your marketing automation for lead nurturing. Much has been made of the promise of marketing automation technology to enable a modern marketing miracle – automating complex lead nurturing campaigns that will: market to an unlimited number of prospects tailor your marketing communications to give buyers the information and Read More »

Service = Brand

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   What is brand? There are many ways to articulate the definition of “brand.” Here’s a simple, practical one: your brand is your unique identifier. It helps you stand out from competing companies and their products and services. Your brand helps your customers know who you are. It Read More »

Make “Wild” Videos

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More »