Lead Nurturing ROI Metrics This is the seventh and final in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. If you’ve been keeping up with this series, you’ve traveled with us on the journey of setting up a lead nurturing program. We’re just about Read More »
Drip Marketing Workflow
Building Your Drip Marketing Program This is the sixth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Drip marketing is the process of regularly contacting your leads to offer them content they’ll find useful. The term derives from “drip irrigation,” which refers to Read More »
Lead Scoring
Lead Scoring To Determine Sales Readiness This is the fifth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. In our previous post in the Lead Nurturing series, “Content Mapping,” we discussed defining your qualified buyers and creating buyer personas for them so you Read More »
Content Mapping
This is the fourth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. As we’ve discussed previously, the goal of lead nurturing is to build a relationship with potential buyers in a way that gains their trust. We do this by providing content that Read More »
Define Your Lead Funnel
This is the third in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Lead Nurturing Step 2: Lead to Revenue: Defining Your Lead Funnel Greetings, fellow marketers! If you’ve been following this series on Lead Nurturing, you may have noticed that we’ve skipped “Step Read More »
Lead Nurturing Steps
This is the second in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Your Lead Nurturing Program In the first blog post in this series, Lead Nurturing Revisited, we discussed the emergence of lead nurturing as an essential marketing process going forward. Next up: Read More »
Is Cold Calling Dead?
Is cold calling dead? In our previous blog post, “Lead Nurturing Revisited,” we kicked off our series on creating a successful lead nurturing program, and discussed why this is becoming the preferred way to attract and engage with buyers. In the posts that follow, we’ll go into detail, step by step, about how to Read More »
Lead Nurturing Revisited
2013: The Year of Lead Nurturing Now that we’re into the second month of 2013, we thought this would be a good time to highlight how B2B marketing (and to a large extent, B2C marketing) has evolved. A new paradigm has firmly established itself, one where buyers spend much more of their buying cycles Read More »
Paper Coatings
Thanks to Creative Coatings in San Diego for contributing to this post. Get Creative With Paper Coatings. One of the distinct advantages that print has over digital communication is its ability to appeal to the senses. A printed piece can stimulate touch, sight and even smell in ways digital can’t. We are Read More »
How Often To Blog?
How often should you create new blog posts? Is there a hard and fast rule? What is the perfect balance? Here are some simple guidelines. First: why blog at all? A white paper on business blogging by HubSpot (get it here ») cites marketing research statistics that back up why you should Read More »