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Category Archives: Branding

Be Brave With Your Brand

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Having been through the logo concept and design process numerous times, I can tell you that it is almost always fraught with passion, fear and trepidation. It can feel like the logo you choose is the most important decision you’ll ever make with your brand – and that it Read More »

Make “Wild” Videos

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More »

Don’t sell. Story tell.

  Great brands tell stories. Thumb through most B2B-oriented magazines, and even many consumer-oriented magazines, and you’ll see a great many ads that get straight to the point. Here is a case in point:       There’s no mistaking what this ad is about, nor the value conferred. Buy this printer for your business Read More »

Does Your Logo Matter?

  In our previous blog post, we made the case that company name, logo, tagline and graphic design don’t really matter that much to building a brand. What truly matters is the experience you consistently deliver to your customers. Everything your brand represents stems from that. Does that mean things like logo don’t matter at Read More »

What’s in a Name?

  What Brand Ain’t: In last week’s post, we clarified that “…neither logo, name, image nor messaging make a brand. At most, they play a small part in supporting a brand.” This is so important that I’d like to devote an entire blog post to this. Because, in many people’s minds, brand is just that: Read More »