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Category Archives: Branding

Service = Brand

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   What is brand? There are many ways to articulate the definition of “brand.” Here’s a simple, practical one: your brand is your unique identifier. It helps you stand out from competing companies and their products and services. Your brand helps your customers know who you are. It Read More »

Make “Wild” Videos

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More »