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Category Archives: Content Marketing

Drip Marketing Workflow

  Building Your Drip Marketing Program This is the sixth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Drip marketing is the process of regularly contacting your leads to offer them content they’ll find useful. The term derives from “drip irrigation,” which refers to Read More »

Content Mapping

  This is the fourth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. As we’ve discussed previously, the goal of lead nurturing is to build a relationship with potential buyers in a way that gains their trust. We do this by providing content that Read More »

How Often To Blog?

    How often should you create new blog posts? Is there a hard and fast rule? What is the perfect balance? Here are some simple guidelines.   First: why blog at all? A white paper on business blogging by HubSpot (get it here ») cites marketing research statistics that back up why you should Read More »

Infographics

    You’ve probably heard a lot about infographics lately, especially if you’re using content marketing as part of your marketing strategy. Infographics take information or data and convey it visually, making it much easier to digest and comprehend. Infographics have become one of the most popular marketing communication tools in use today, a favorite Read More »

Why Blog?

At ZUZA, we’re big on the concept of Content Marketing. We’ve blogged about it a couple of times already, first in general, then on the topic of webinars. Today we’d like to discuss blogging, another great form of content to provide to your prospects and customers and an important part of your marketing effort. In Read More »

Marketing With Webinars

A couple of weeks ago, we did a post about content marketing. Simply defined, content marketing is providing content that helps your customers and prospects. No sales pitch. No promotions. Just information that allows your customers and prospects to benefit from your company’s unique expertise. With content marketing, you’re providing a free service to customers Read More »