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Category Archives: Direct Mail

The Return of Direct Mail!

Direct Mail: The Sequel These days, with the apparent domination of digital media and marketing channels, it would be easy to think that a dinosaur like direct mail should be on its last legs. Well, it’s time to think again. If anything, direct mail is more powerful than ever for a variety of reasons. In Read More »

Bar Code Postal Discount

With the economic times being what they are, and with electronic media diverting consumers and marketers away from postal delivery to emails and social media, the USPS is exploiting innovative ways to promote the use of direct mail marketing. For the second year in a row, the USPS is offering an incentive for marketers who Read More »