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Category Archives: Lead Nurturing

Read ZUZA’s concise, step-by-step guide to building an effective lead nurturing program.

Don’t Forget Print

  Lead nurturing. Content marketing. Marketing automation. Inbound marketing. Social media. One-to-one marketing. Cross channel marketing. Mobile engagement. These are just a few of the terms we’re being bombarded with in marketing blogs and in pitches from the latest marketing software platforms. It’s enough to make your head swim. And, from all the talk, it Read More »

Lead Nurturing: what is it, really?

  Lead Nurturing explained: It’s a term that has become a daily phrase in the marketer’s lexicon. In fact, we use it so much, it may be in danger of becoming a generic catch-all for anything to do with getting buyers from start to purchase. But lead nurturing, a.k.a. drip marketing, and it’s various components, Read More »

Inbound Marketing or Outbound Marketing?

  The great debate: should you switch from outbound marketing to inbound marketing? Over the past few years, “Inbound Marketing” had become more or less a household term among modern marketers, taking its place as the “successor” to outbound marketing. The term was coined by one of the pioneers and now front runners of the marketing Read More »

Outsource nurturing?

  Why it may pay to outsource your marketing automation for lead nurturing. Much has been made of the promise of marketing automation technology to enable a modern marketing miracle – automating complex lead nurturing campaigns that will: market to an unlimited number of prospects tailor your marketing communications to give buyers the information and Read More »

Video Content Marketing

By Ron Marcus, ZUZA Marketing Cheerleader Video. It’s arguably the most impactful medium. Done well, it engages, entertains, informs and captivates. The success of YouTube speaks for itself. The term “viral video” is itself a viral term. Savvy marketers get this, and the best are doing really great video content marketing to gain prospects and Read More »

Lead Nurturing ROI Metrics

  Lead Nurturing ROI Metrics This is the seventh and final in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. If you’ve been keeping up with this series, you’ve traveled with us on the journey of setting up a lead nurturing program. We’re just about Read More »

Drip Marketing Workflow

  Building Your Drip Marketing Program This is the sixth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Drip marketing is the process of regularly contacting your leads to offer them content they’ll find useful. The term derives from “drip irrigation,” which refers to Read More »