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Category Archives: Lead Nurturing

Read ZUZA’s concise, step-by-step guide to building an effective lead nurturing program.

Lead Scoring

  Lead Scoring To Determine Sales Readiness This is the fifth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. In our previous post in the Lead Nurturing series, “Content Mapping,” we discussed defining your qualified buyers and creating buyer personas for them so you Read More »

Content Mapping

  This is the fourth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. As we’ve discussed previously, the goal of lead nurturing is to build a relationship with potential buyers in a way that gains their trust. We do this by providing content that Read More »

Define Your Lead Funnel

  This is the third in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Lead Nurturing Step 2: Lead to Revenue: Defining Your Lead Funnel Greetings, fellow marketers! If you’ve been following this series on Lead Nurturing, you may have noticed that we’ve skipped “Step Read More »

Lead Nurturing Steps

  This is the second in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Your Lead Nurturing Program In the first blog post in this series, “Lead Nurturing Revisited“, we discussed the emergence of lead nurturing as an essential marketing process going forward. Next up: Read More »

Lead Nurturing Revisited

  2013: The Year of Lead Nurturing Now that we’re into the second month of 2013, we thought this would be a good time to highlight how B2B marketing (and to a large extent, B2C marketing) has evolved. A new paradigm has firmly established itself, one where buyers spend much more of their buying cycles Read More »

Lead Nurturing

Previously in the ZUZA Marketer’s Blog, we touched upon a number of tactics and steps in the guiding of prospective buyers from initial brand awareness to the point of being receptive to contact from your sales team. We’ve discussed Marketing Automation, Buyer Personas, Content Marketing, Blogging and Webinars. We’ve emphasized that offering content that is Read More »

Buyer Personas

As marketing students, we were all taught how to build customer profiles with detailed demographics. We were told that these quantitative descriptors would help us to segment our market, better understand our customers, and as a result, market to them more successfully. All of this is true. But not complete. About a decade ago, a Read More »