Category Archives: Marketing Asset Management

Managing Assets for Marketing

  How To Manage Your Assets – DAM or MAM? Your marketing department has two kinds of assets: “digital assets” and “marketing assets.” The term “Digital assets” refers to individual files, including graphics, documents, audio, video and other file types, that can be used in any number of ways. “Marketing assets” refers to fully designed pieces Read More »

Collateral Obsolescence

  Collateral Obsolescence: the challenge, and the solution. Every company has some amount of obsolete print marketing collateral. This hurts your marketing effort in several ways, and ultimately costs you a lot of money that could be used much more effectively. Yet many marketers have no idea of the scope of their obsolescence problem. Happily, modern Read More »

Scale effortlessly

 Download this post as a PDF » As a marketer, you get constant requests to provide marketing and sales promotional materials, a.k.a. assets, to your representatives in the field. (“Representatives” is a catch-all for sales reps, distributors, dealers, franchisees, retail outlet managers – your distributed sales and marketing organization.) If you sell to multiple markets, Read More »

Localize Your Maketing.

The CMO council has just released its study, “Localize to Optimize Sales Channel Effectiveness.” The executive summary is free and outlines the trends driving marketers to increase localization of their marketing campaigns, including events, direct mail, localized websites, social networks and electronic messaging. A few tidbits the study revealed: 49% of marketers believe localized marketing Read More »

Can M.A.M. boost your ROI?

Can a Marketing Asset Management solution boost your bottom line? You bet your bottom dollar it can, if one or more of the following apply to your organization: You have a distributed sales and marketing organization. Meaning, you have external staff, representatives, dealer/distributors, local store marketing (retail outlets, franchisees), etc. involved in delivering marketing communications (collateral, Read More »