Category Archives: Marketing Automation

Lead Nurturing: what is it, really?

  Lead Nurturing explained: It’s a term that has become a daily phrase in the marketer’s lexicon. In fact, we use it so much, it may be in danger of becoming a generic catch-all for anything to do with getting buyers from start to purchase. But lead nurturing, a.k.a. drip marketing, and it’s various components, Read More »

Inbound Marketing or Outbound Marketing?

  The great debate: should you switch from outbound marketing to inbound marketing? Over the past few years, “Inbound Marketing” had become more or less a household term among modern marketers, taking its place as the “successor” to outbound marketing. The term was coined by one of the pioneers and now front runners of the marketing Read More »

Outsource nurturing?

  Why it may pay to outsource your marketing automation for lead nurturing. Much has been made of the promise of marketing automation technology to enable a modern marketing miracle – automating complex lead nurturing campaigns that will: market to an unlimited number of prospects tailor your marketing communications to give buyers the information and Read More »

Automation Magic

Experience Marketing Automation Magic. If you aren’t using some kind of marketing automation tool yet for your online campaigns, you’re missing out. Marketing automation software (MAS) takes a huge load off your back by practically running your campaigns for you while giving you precise ROI metrics in real time. MAS truly gives your marketing team Read More »

Marketing Automation

Note: this blog is a top level, first approach look at the world of marketing automation solutions, for marketing folks who haven’t implemented something like this yet. What is Marketing Automation? Marketing Automation is a way for us marketers to design, implement and manage multi-channel campaigns with a lot less effort than trying to do Read More »