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Category Archives: Online Marketing

Digital Marketing 2012

    The year 2012 is three-quarters finished. Where are we marketers with respect to our digital marketing programs? How are we using social media channels, SEO and Pay Per Click; are we getting good results, and how are we measuring those results? Two 2012 surveys provide some answers to these questions. One was conducted Read More »

Make Email, Not Spam.

Email marketing has become an integral part of most companies’ marketing programs. Here’s an alarming statistic though: according to a recent post by Anchor Computer, in 2011, 70% of global email traffic was spam. Unfortunately for us marketers, 20% of emails marked as spam by filters were actually legitimate marketing messages. For all of us Read More »

Mobile Website Design

It is now generally estimated that by 2014, if not sooner, mobile website access will exceed desktop access. Nowadays, pretty much anyone with a smartphone (and even those of us with more basic phones) is accessing the web on a handheld device. To reach customers where they like to surf, we need to adapt to Read More »

Mobile Email Design

In the blog post, “Email Marketing in 2012” we discussed the growth in email consumption on mobile devices. It’s estimated that nearly 40% of mobile users in the U.S. read their email on a mobile device. For many of us, the hand-held device is the first and last place we check our emails, from the Read More »

Email Marketing in 2012

Is email relevant anymore? As Facebook releases its initial public offering, over 900 million people use the social network monthly. Twitter has over 140 million active users. LinkedIn has over 160 million members, with two new members joining every second. Pinterest has over 4 million daily unique visitors. With all this online socializing going on, Read More »

Go Landing Pages!

So…you’ve invested in robust marketing automation, created lots of informative content to feed prospects, set yourself up for some great lead nurturing, and are ready to create some effective marketing campaigns that will pull in the leads. You’ll likely begin with email blasts containing offers to download a free educational white paper, join a free Read More »