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Category Archives: Online Video

Don’t Forget Print

  Lead nurturing. Content marketing. Marketing automation. Inbound marketing. Social media. One-to-one marketing. Cross channel marketing. Mobile engagement. These are just a few of the terms we’re being bombarded with in marketing blogs and in pitches from the latest marketing software platforms. It’s enough to make your head swim. And, from all the talk, it Read More »

Make “Wild” Videos

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   In this post, we’re going to see what a gripping, dramatic movie can teach us about creating awesome corporate branding videos. Last night, I saw the movie “Wild,” starring Reese Witherspoon, based on Cheryl Strayed’s memoir about her 1,700 kilometer hike along the Pacific Coast Trail. For Read More »

Online Video Hosting

    By now, we all know the awesome marketing power of online video. Perhaps you’ve already got your own branded company YouTube channel, and you’ve got videos on your own company website too. But how are you hosting those videos? Are you embedding videos directly from your YouTube channel? This is a great way Read More »

Online Video Power! – 3

Part 3 of a series. In the Part 1 (http://zuzamam.com/online-video-power-1/) and Part 2 (http://zuzamam.com/online-video-power-2/) of this series, we’ve discussed the effectiveness of online video for your corporate marketing and how to produce your videos. Now it’s time to get your videos seen! In this post, we’re going to provide a very basic introduction to hosting Read More »

Online Video Power! – 2

Part 2 of a series. In Part 1, we covered why online video is so popular and why it should definitely be a part of your marketing arsenal. Now in Part 2, we’ll explain how to plan and produce effective, informative and entertaining videos that will help you build awareness and generate prospects. So get Read More »

Online Video Power! – 1

Part 1 of a series. Should you include online video in your stable of marketing content? That’s like asking if you should have any marketing budget at all. The answer is a resounding yes. Do an online search for “online video statistics and trends” and you’ll find all kinds of reports from numerous sources citing Read More »