Category Archives: Sales

Is Cold Calling Dead?

  Is cold calling dead? In our previous blog post, “Lead Nurturing Revisited,” we kicked off our series on creating a successful lead nurturing program, and discussed why this is becoming the preferred way to attract and engage with buyers. In the posts that follow, we’ll go into detail, step by step, about how to Read More »

Sales is Marketing Too

Contributed by Ron Marcus, ZUZA Marketing Cheerleader Let’s assume that you’ve already put a lot of time, effort and cash into building an inspiring brand, setting up a robust lead nurturing program and building solid relationships with prospects, guiding them gently but surely through the marketing funnel toward first contact with your sales team. Awesome, Read More »