800.350.9411

Category Archives: Sales

Trade Shows Still Matter.

Contributed by Ron Marcus, ZUZA Marketing Cheerleader   Trade show attendance is declining. It has been for years. This is a common lament by those of us who cut our teeth working trade shows in the 1990s. Those were the days when trade shows were packed! The aisles were congested, presentations, music, videos and exciting Read More »

Sales is Marketing Too

Contributed by Ron Marcus, ZUZA Marketing Cheerleader Let’s assume that you’ve already put a lot of time, effort and cash into building an inspiring brand, setting up a robust lead nurturing program and building solid relationships with prospects, guiding them gently but surely through the marketing funnel toward first contact with your sales team. Awesome, Read More »