Category Archives: Social Media

Why Twitter? Part 2

In Why Twitter, Part 1, we made the case for using Twitter in your marketing, and outlined some basic strategies for increasing your Twitter influence, finding potential customers and learning more about your target audience and competition. We also shared some links to some excellent PDFs that describe in more depth how to get started Read More »

Are you on foursquare?

If you’re a B-to-C marketer and are getting hip to conducting multichannel campaigns, you’ve probably been combining social media engagement with your print collateral, direct mail and email communications, and you’ve gotten pretty savvy with using Facebook and Twitter. But what about foursquare? If your next question is, “What the heck is foursquare?”, please read Read More »