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Why Digital Needs Print

Contributed by Ron Marcus, ZUZA Marketing Cheerleader

 

Why digital marketing still needs print marketing communications to be most effective.

Digital marketing still needs print.As they say, the more things change, the more they stay the same. As we’ve reported in this blog back in 2012 (Is Print Finally Dead?) and in 2013 (Dead Marketing Channels), print as a marketing medium – including collateral, direct mail, catalogs and more – has remained a vital part of any marketing communications mix. And, as we head into the final third of 2015, print keeps on being just as vital – even with the staggering dominance of digital and mobile channels.

It seems that good old fashioned print still wins when it comes to trustability and influence. To fully illustrate why this is so, ZUZA has prepared this infographic, “Print Material is a Power Booster for Digital Marketing Strategies.” The takeaway: invest heavily in digital, but don’t forget print. Print will make your digital even stronger!

Please feel free to share this infographic (click it to access and download the full-size version). And if you’ve got any questions or comments, we’d love to respond to them.

Here’s to the Marketing Champion in all of us. See you in the next post.

 

Infographic: Why digital marketing still needs print.

(Click the image above to access the full-size version.)

 

(From your Carlsbad printing company, ZUZA.)

 

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