From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Marketing Automation: The Hype, And The Reality Over the past few years, enthusiasm for the promise of Marketing Automation to vastly simplify your marketing effort has been growing to near-manic proportions. Marketing Automation vendors are telling us over and over that all we have to do is follow these “simple” steps: Just create some Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Collateral Obsolescence: the challenge, and the solution. Every company has some amount of obsolete print marketing collateral. This hurts your marketing effort in several ways, and ultimately costs you a lot of money that could be used much more effectively. Yet many marketers have no idea of the scope of their obsolescence problem. Happily, modern Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Lead Nurturing ROI Metrics This is the seventh and final in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. If you’ve been keeping up with this series, you’ve traveled with us on the journey of setting up a lead nurturing program. We’re just about Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Building Your Drip Marketing Program This is the sixth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Drip marketing is the process of regularly contacting your leads to offer them content they’ll find useful. The term derives from “drip irrigation,” which refers to Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Lead Scoring To Determine Sales Readiness This is the fifth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. In our previous post in the Lead Nurturing series, “Content Mapping,” we discussed defining your qualified buyers and creating buyer personas for them so you Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  This is the fourth in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. As we’ve discussed previously, the goal of lead nurturing is to build a relationship with potential buyers in a way that gains their trust. We do this by providing content that Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  This is the third in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Lead Nurturing Step 2: Lead to Revenue: Defining Your Lead Funnel Greetings, fellow marketers! If you’ve been following this series on Lead Nurturing, you may have noticed that we’ve skipped “Step Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  This is the second in a series of blog posts about Lead Nurturing, the essential marketing process for turning leads into sales-ready prospects. Your Lead Nurturing Program In the first blog post in this series, Lead Nurturing Revisited, we discussed the emergence of lead nurturing as an essential marketing process going forward. Next up: Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  Is cold calling dead? In our previous blog post, “Lead Nurturing Revisited,” we kicked off our series on creating a successful lead nurturing program, and discussed why this is becoming the preferred way to attract and engage with buyers. In the posts that follow, we’ll go into detail, step by step, about how to Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

From the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/

  2013: The Year of Lead Nurturing Now that we’re into the second month of 2013, we thought this would be a good time to highlight how B2B marketing (and to a large extent, B2C marketing) has evolved. A new paradigm has firmly established itself, one where buyers spend much more of their buying cycles Read More »

Read more posts from the ZUZA | Marketing Asset Management Marketer's Blog: http://zuzamam.com/blog/