The marketing challenge for healthcare and pharma:
You need a simple way to manage marketing collateral, protect your brand and ensure regulatory compliance. Healthcare and pharma marketing typically requires fielding daily requests from distributed sales representatives for marketing materials. On top of that, many representatives want collateral customized for their local sales needs. Fulfillment can quickly turn into a full-time job for your marketing team. Meanwhile, your sales representatives may be creating their own collateral, compromising your corporate brand and violating industry regulations for verbiage and imagery.
ZUZA™ solves this challenge with an easy-to-use online platform called MAM™ (Marketing Asset Management). ZUZA makes your marketing collateral management remarkably easy. The platform completely automates the customization, production and delivery of collateral to your organization, giving your users what they need on demand while keeping all collateral consistent with your corporate brand standards.
- Dramatic time savings. ZUZA eliminates the daily burden of customizing and fulfilling marketing collateral for sales representatives, freeing your internal marketing team to focus on other essential activities.
- Scales to any size organization. No matter how many users you have, ZUZA automatically handles all of their requests with the same high speed and efficiency.
- Delivers customized collateral on demand. Online templates let users log in from anywhere, easily tailor collateral to their local needs, and receive their materials very quickly.
- Maintains brand consistency and regulatory compliance. ZUZA’s templates keeps all of your marketing materials compliant with your brand standards and industry regulations, with ZUZA producing them to the highest print standards.
- Manages many types of marketing material. With ZUZA’s marketing materials management system, you can store and manage brochures, flyers, catalogs, direct mail pieces, stationery, emails, point-of-purchase materials, and web landing pages.
- No more obsolete materials. On-demand customizing and production let your users order smaller quantities with efficient pricing, eliminating excess collateral inventory.
- ROI tracking. As your users consume materials, ZUZA keeps a detailed history of all orders, letting you instantly see how and where those materials are being used.
- Outrace your competitors. ZUZA’s online portal gives your sales representatives instant access to the marketing content they need now.
How it works:
ZUZA offloads the work of fulfilling marketing collateral directly to your users with an online, sales collateral management portal that’s self-service and very easy to use. Users can log into the portal with any web browser to customize and order materials on their own, with speedy turnaround straight from ZUZA’s high-end production facility or via PDF download. Customizing and ordering take just minutes, with the simplicity of an online store.
ZUZA’s sales collateral management system keeps your materials brand- and regulation-compliant by converting your marketing materials to templates that lock your company’s core branding and text elements. With ZUZA’s, you decide what text and graphics are off limits, which can be customized, and what permissions your users have to make changes. ZUZA makes it easy to manage it all with its intuitive administration panel. See ZUZA’s marketing asset management technology. Watch “The Rescue” »