You’ve probably heard a lot about infographics lately, especially if you’re using content marketing as part of your marketing strategy. Infographics take information or data and convey it visually, making it much easier to digest and comprehend. Infographics have become one of the most popular marketing communication tools in use today, a favorite of buyers and marketers alike.
This week’s Marketer’s Blog will explain, with the help of an infographic of course, why you should consider infographics as part of your content marketing strategy.
Part of Content Marketing
As we’ve discussed in our recent post on Inbound Marketing, content marketing is the process of attracting future buyers by providing educational, non-sales oriented content designed to help buyers, thereby establishing your credibility as a thought leader and trusted advisor and paving the way to a future sales relationship with these buyers. Infographics have become a very popular part of content marketing that both buyers and marketers love. Here’s why.
As humans, we tend to absorb information much more easily and quickly if we receive it in a visual form versus straight text. So rather than citing the statistics behind the effectiveness of infographics, here is an infographic that instantly makes the case, from Neo Mammalian Studios (see the original here » ):
Whether you want to design our own infographics (here’s a great resource for designers » ) or hire a designer to do it for you, you’ll want to: a) decide what information you want to convey visually; and b) source the specific supporting data to depict. The web site visual.ly offers these five essential steps for sourcing data properly:
- Track down the original source and confirm the data
- Make sure you’re using the most recent data available
- Do not, ever, source information from user-generated content websites
- 99% of the Web is just your starting point
- Limit the number of sources you’re using
You can read visual.ly’s excellent blog post explaining these five steps here » .
Incidentally, visual.ly has created a portal to help you connect with designers of infographics. You can see for yourself here » . There are also a number of companies that specialize in creating infographics, and you can easily find them by doing an online search for “infographic designers.”
Infographics are hugely popular right now. Content marketers are crazy about them, and buyers like them too. At the same time, infographics, like all content, have to be done well and used appropriately. Some ideas and information will be best conveyed with an infographic. Others will be better suited to text blogs and white papers, or videos. And the best content marketing strategies will repurpose content in multiple formats (text, infographics and videos) to give buyers the choice of consuming content in the way that is best for them. As always, content is king, and so is the buyer. So, resist the temptation to turn everything into an infographic, and at the same time, consider the infographic as an essential part of your content marketing tool kit going forward.
Resources for More Learning
- Infographic on the Effectiveness of Infographics: From Neo Mammalian Studios »
- Inspiration: stunning infographic examples at the Developer’s Paradise blog »
- Inspiration: more stunning infographic examples, on Eveann Lovero’s Pinterest page »
- How-To for Designers: How to Create Outstanding Modern Infographics, from vector tuts+ »
- Infographic Creation Resource: visual.ly »
Here’s to the Marketing Champion in all of us. See you in the next post.