The challenge:
Marketing and selling through a dispersed network (retail, distributors, local sales representatives, etc.) commonly means fielding daily requests for marketing materials. More and more, it also means getting many requests for versions that are customized for local needs. These can quickly add up, forcing marketers to spend a good part of each day fulfilling requests for collateral. It’s a wonder they can keep up.
Many can’t, and for these marketers there is the additional problem of outside users creating their own custom collateral – and compromising your corporate brand in the process. Improper use of logos, fonts, colors and graphics, as well as amateur design and inconsistent print quality are common issues.
Your solution:
ZUZA solves this challenge with a wonderfully easy online solution called ZUZA MAM (Marketing Asset Management). ZUZA MAM completely automates the task of delivering custom collateral to your network, giving your users what they need on demand while keeping all collateral consistent with your corporate brand standards.
Immediate benefits:
- Save massive time. ZUZA MAM removes the daily burden of customizing and fulfilling collateral for your dispersed sales and marketing network so you can get on with your day.
- Outrace your competitors. ZUZA MAM’s online portal gives your users easy access to localized marketing content on demand.
- Scale to any size network. No matter how many users you have, ZUZA MAM automatically handles all of their requests with the same high speed and efficiency.
- Maintain your best brand. ZUZA MAM keeps all of your marketing materials completely brand compliant and produced according to the highest print standards.
- No more obsolete materials. On demand customizing and production lets your users order smaller quantities with the same efficient pricing, eliminating excess collateral inventory.
- Measure ROI. As your users consume materials, ZUZA MAM keeps a detailed history of all orders, letting you instantly see how and where those materials are being used.
How it works:
ZUZA MAM completely offloads the work of fulfilling collateral directly to your users with a self-service online portal that’s very easy to use. Users can log into the portal with any web browser to customize and order materials on their own, with speedy turnaround straight from ZUZA’s high-end production facility or via PDF download. The online process couldn’t be simpler, taking just minutes to finish.
ZUZA MAM keeps your brand safe by converting your marketing materials to templates that lock your core branding elements. You decide which text and graphics are off limits, which can be customized, and what permissions your users have to make changes.
You can store and control all kinds of print and electronic materials on the ZUZA MAM self-service portal – brochures, flyers, catalogs, stationery, direct mail, emails, web landing pages, POP and more. It’s the ideal solution to easily manage all of your marketing assets.