ZUZA HELPS MARKETERS BOOST ROI WITH AUTOMATED, TARGETED CAMPAIGNS
Fully integrated Marketing Asset Management platform solves the challenge of “mass customization.”
SAN DIEGO, CA — November 3, 2011 — ZUZA today announced the launch of its fully integrated Marketing Asset Management (MAM) platform under the new ZUZA brand, formerly known as CPS/Cordius. The rebrand underscores the latest evolution of this state-of-the-art marketing automation solution to meet the mounting demands facing corporate marketers.
ZUZA solves the challenge of mass-customization: maintaining a consistent brand while quickly delivering customized marketing communications to multiple markets on demand. ZUZA helps marketers bring finely targeted campaigns to local markets very rapidly, helping boost marketing ROI significantly.
ZUZA automates the management, production and delivery of customizable assets, eliminating the repetitive, time-consuming tasks that marketing staff have had to perform to serve local markets. ZUZA stores templates of assets – ads, brochures, direct mail, emails, online ads and more – in a portal accessible 24/7 from any web browser. Marketing departments can protect their brands by locking essential brand elements in the templates and controlling how users can interact with these assets. Users such as outside sales representatives, dealers and retail managers can then log into the portal and tailor assets to local markets and even individual customers. ZUZA’s advanced production facility quickly produces and delivers these communications individually or within powerful multichannel campaigns.
The ZUZA solution is completely integrated – including digital asset management; template customization, printing, shipping, warehousing, fulfillment, mailing, emailing and web page creation, with full reporting of asset usage and production costs for budget and ROI tracking. This integration simplifies administration, enhances quality control and shortens the marketing asset supply chain.
Since 2004, ZUZA has provided an advanced, integrated Marketing Asset Management (MAM) platform that shortens the marketing asset supply chain and automates the management, production and delivery of customized marketing assets. ZUZA solves the challenge of mass-customization: maintaining a consistent brand while quickly delivering customized marketing assets to multiple markets on demand. The ZUZA solution helps marketers get to market rapidly with finely targeted campaigns to help maximize ROI. With ZUZA, the entire solution is integrated, including online asset management, customization, ordering, production and delivery of multi-channel marketing campaigns. ZUZA has headquarters in Carlsbad, CA and online at http://zuzamam.com.
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