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Rubio’s Mexican Restaurants

See how Rubio’s has freed its internal marketing team of the daily task of collateral fulfillment for its over 200 restaurant locations.

Find out how ZUZA’s Marketing Asset Management platform can boost your marketing efficiency and ROI.

 

 

Question: What was it like to manage your marketing collateral materials before you started working with ZUZA’s Marketing Asset Management (MAM) system?

Karin  Silk, VP Marketing, Rubio’s Restaurants, Inc.: “We’ve been using ZUZA for a few years now. Our previous solution for printing much of our paper materials, particularly our menus, was very manual. When our restaurants needed new menus, they would literally fax us information, somebody on our team would pick it up off of the fax machine, then call our printing partner, fill out some paperwork, and they, on their end, would also go through a manual process of printing the menus and getting them to the restaurants.”

Question: How has ZUZA simplified your marketing collateral management workflow?

Kara Courtney, Assistant Marketing Manager, Rubio’s Restaurants, Inc.: “We have 200 locations, and it was pretty tedious the way that we were ordering and filling orders in the past. ZUZA’s really provided us with a simple turnkey system that takes so much less time and effort, but the consistency and making sure that everything is correct is just so much easier. What we do now is just upload a template, making sure that everything looks right in the very beginning, then making sure all the stores are associated with the right template and after that it’s really all up to the store.”

Karin Silk, VP Marketing, Rubio’s Restaurants, Inc.: “Our new solution (Marketing Asset Management) with ZUZA is so much better for us. The restaurant managers connect directly through their computers in their restaurants and select menus that they need to reorder. That immediately goes to the team at ZUZA. Things get pretty much printed and shipped and delivered right to the restaurant general manager. It also has allowed them to track their packages so we no longer get phone calls about ‘I ordered those menus, when are they coming? Where are they? I haven’t seen them yet.’ They actually can go online again right from their computers and see where their package is, when the things have been printed, when it’s been shipped, and when they should be able to get it in their restaurants. They’re pretty excited that they get their menus when they need them, they know how to order them, and we here in the corporate office have seen a huge benefit as well. I can’t imagine going back to a life of all of the manual inputting that we did before. I look back and think ‘Oh my gosh, how many hours a week was our marketing team spending on fulfillment.’ Really. We’re not here to do fulfillment, we’re here to develop marketing strategies and implement tactics.”

Question: How do you feel about your decision to switch your marketing collateral management to ZUZA?

Kara Courtney, Assistant Marketing Manager, Rubio’s Restaurants, Inc.: “It’s a no brainer. The ZUZA system has been great and would definitely recommend it to other companies.”

Karin Silk, VP Marketing, Rubio’s Restaurants, Inc.: “Turning over the execution to one of our partners (ZUZA) has been one of the best things we have ever done for our team and for our company.”

 

Find out how ZUZA’s Marketing Asset Management platform
can boost your marketing efficiency and ROI.