Question: Can you tell us a little bit about your business, and what it was like to manage your marketing needs prior to working with ZUZA’s Marketing Asset Management (MAM) system?
Athan Anas, Direct Marketing Supervisor, Vistage International: “Vistage assembles and facilitates private advisory boards for CEOs and business owners. We were founded in 1957, and have over 17,000 members in 15 different countries. Vistage is a place for members to meet once a month with their group, have one-to-one coaching, and hear expert speakers. Our main goal is to help executives make better decisions and lead better lives.
Before ZUZA, it was really hard to keep track of inventory (of marketing collateral), and just where things lived.”
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “Vistage is not designed to be an inventory warehouse or a fulfillment house, and I had boxes all over the office building, much to the chagrin of the powers that be, and it was just really unorganized. Basically, at the end of every month, I was having to do manual hand counts and that alone was a day plus overtime just to figure out what we had left in stock.”
Question: How has ZUZA simplified your marketing collateral management workflow?
Athan Anas, Direct Marketing Supervisor, Vistage International: “When we first learned about ZUZA, we sat down and saw their whole online platform and right away the ideas started flowing. I just knew there were so many applications for the tool that they had for us, that I thought it could really change the way the direct mail department at Vistage does business. We had our old system, and it just wasn’t user-friendly at all, and when we went into the meeting with ZUZA and we saw their interface, we knew it was exactly what we wanted. Their online ordering experience was just…easy. We wanted something that someone was used to when they would go to any other online store and order something. It was all laid out with images and their shopping cart system is just like any other one that you would use. There’s no confusion when orders are being placed.”
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “Everything runs much more smoothly – everything has moved up to ZUZA, everything is inventoried in a way that anybody without any experience could just go in there, pull up the site, log in, check out the inventory, see what we have, and see what we’re running low on.”
Athan Anas, Direct Marketing Supervisor, Vistage International: “We know exactly how much we have of each piece at all times. We have alerts set up so when it gets to a certain quantity, we get emailed and then we can process the reorder with plenty of time so there’s no gap in supply. We have a lot of what we call “Chairs” in the field, and they’re the people who facilitate the meetings, and they’re constantly asking for marketing materials.”
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “On a given day, we average maybe 15 to 25 chair orders coming through. Each one of those, by the time you weigh out the paper, make sure everything’s packed correctly, wrapped up and shipped, is about 20 minutes to a half hour per box, and when you’re looking at 10 to 15 or 20 to 25 on a big day, that’s a whole day with two people working on it.”
Athan Anas, Direct Marketing Supervisor, Vistage International: “Now we keep all that stuff at ZUZA. We have our chairs in the field, they can go online, see all the pieces, they go and pick out the items they want, they click submit, ZUZA gets the order, they fulfill it, they ship it, and that’s it. We don’t even have to touch it.”
Question: How do you feel about your decision to switch your marketing collateral management to ZUZA?
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “I think the biggest thing that ZUZA has offered me, and the rest of the team, is just the ability to have more time to do the things that we really should be focusing on. ZUZA does everything from printing on demand to printing bulk ahead of time for items that we know are going to be big quantity items. They offer fulfillment that’s readily available and on-demand, they store everything, house everything, inventory everything, and the minute that anybody orders it, it’s packed up neatly and shipped securely and gets to the end user faster than we could do it, easier than we could do it, and it really just takes all of that off of our plate.”
Athan Anas, Direct Marketing Supervisor, Vistage International: “It’s kind of a game changer for us because now we have a lot more time to do the strategic stuff that we like to do, not so much the fulfilling things all the time.”
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “ZUZA offers us the ability to kind of set it and forget it, and know that everything’s going to make it out, and everything’s going to be just the way that we want it to be.”
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